In Canada, we have more than 90,000 hard-working physicians. If you’re one of them, we thank you for all of the work you do to keep us healthy each day.
As a physician or other healthcare provider, you’re a busy professional who doesn’t have much time to think about the marketing aspect of your practice. That’s not a bad thing, either!
You’re doing some of the most important and meaningful work that doesn’t leave you much time for writing.
That’s where medical writers can help you. If your website needs medical content to improve upon your marketing strategy, a freelance medical writer can do it in no time.
Not convinced that you need a health content writer for your practice? Here are three reasons why you should consider it.
1. We Can Help Your Patients Understand Complex Topics
When training to become a medical professional, you likely had to learn many new and unfamiliar terms that the average person doesn’t understand. Many patients feel intimidated by this jargon and need things to be explained in a digestible manner.
For example, have a look at these medical terms. If a patient heard the word “paresthesia,” they probably wouldn’t be thinking about their foot or arm!
By hiring a freelance medical writer for your blog, you’ll eliminate the fear behind these terms. The writer will act as a liaison between you and the patient, explaining these terms in plain language so that the patient fully understands.
The health writer will be able to make the patient feel comfortable as they read about the subject in a way that’s understandable for them.
2. Maintain the Physician-Patient Relationship
As a physician, your patients have an important relationship with you. When they need medical help, they turn to you for diagnosis and medical advice.
Keeping your patient’s trust doesn’t have to end when they leave your practice. You can keep the relationship going through your blog.
By having relevant and useful blog posts, your patients will turn to your website for information and advice. It also helps you to stay in contact with them, even when they aren’t in the office for a checkup.
With the use of your blog, you’re not just their doctor, but also an authoritative source to turn to when they have a question or concern.
3. Bring in Results
Keeping your blog relevant and up-to-date does more than just help your site rank on search engines. It also means that you’re establishing yourself and your practice as an authoritative source in the medical world.
Patients will turn to you and your content for the answers to their questions and concerns. With the right type of content, you’ll be found on search engines which will, in turn, attract more patients.
Quality medical content writing is increasingly important, especially in a world where there is so much misinformation.
By updating regularly with fresh, accurate content, you and your practice will see the impact and results that a freelance medical writer can bring you.
Hire a Freelance Medical Writer for Your Practice
As a physician, you don’t have time in your busy day to be writing articles for your blog. You deserve to have some free time after a stressful day.
A freelance medical writer can handle all of your content needs. It’s easy to see the many benefits that you can get from working with a freelancer.
Are you interested in SEO blog content for your practice? For all your medical content writing needs, have a look at my simple blog packages!
Would you like to have a look at some of my medical writing samples before ordering? Have a look at the many health/medical articles I have written for clients in the past!