Business owners often hear the term "SEO" and soon forget about it. They have more important things to do, right?
Smart business owners know just how important SEO is for growing their business.
It's easy to tell that you're already a smart business owner. You've searched "how will SEO help my business" and stumbled on this article! That's SEO at work.
If you want to learn more about it, keep reading. We'll dive into just how SEO can work for you.
Organic Search = Free Marketing
You're probably thinking, nothing is free. That's true.
Of course, you'll have to pay for the quality content, but this will pay off for years to come.
40% of web traffic comes from organic search. This means that many more customers will find you through searching on Google than you think.
The more your content shows up, the better.
When they do a search, then you want to make sure that you pop up at the very top. 31.7% of search traffic visits the top-level result after a Google search.
Farther down the page, it's less and less likely that a user will click your result.
SEO can help get you to the top of the page and get your more clicks. Once they get there, you need to have quality content available that hooks them and converts them into customers.
It's a no-brainer.
Pull In the Locals
Nothing is more important than reaching customers within your locality. It's likely that they already have awareness of your business, but it's never a bad thing to show up in their searches more often.
If you're a service business based in a certain area, local SEO can be especially beneficial for your business. Using keywords to target a certain geographic area will get your business in front of more eyes.
When trying to grow your business, starting local is a great idea.
Make Yourself Authoritative
In your industry, expertise, and knowledge is important. You want to show yourself and your business as an expert at your craft.
SEO is a great way to do this.
If someone searches a question and an article from your blog shows up, this can be a great way to win them over. Give them a solution to their problem, and they will thank you.
In it to Win It
SEO doesn't happen overnight. It's something that has to be worked on for a while.
To be truly optimal, you should post a blog one or two times each week. This will help to increase your brand awareness and boost your SEO strategy.
With consistent posting, you'll be building a blog that is informative and optimized to get your results. The sooner you start, the sooner you'll see results.
How Will SEO Help My Business? In Every Way
Businesses around the world are starting to realize just how important SEO optimization is. They've stopped asking "how will SEO help my business" and started looking into ways to do it.
One of the best ways is to hire a freelance writer. I've been a freelance writer for many years who has worked with many large brands and small businesses alike.
But enough about me. If you're looking to start your SEO journey today, have a look at my blog packages to find one that works for you!